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Through its partnership with Manchester United, we aim to develop the global awareness of Chilean wine and Viña Concha y Toro. As one of the world’s most popular and successful football teams at the international level, with a strong presence in many of our target, developing markets such as Asia, Latin America, Eastern Europe and Scandanavia, Manchester United presents unprecedented opportunities for us to promote our premium wines and build the Concha y Toro brand.
In a partnership of unparalleled importance for a Chilean company, Concha y Toro becomes the official sponsor of Manchester United for three years, which will enable it to be associated with the powerful global brand that the Engish club has developed, with millions of fans throughout the world, thus increasing the penetration and visibility of Viña Concha y Toro in its key markets.
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